Automotive Blog

10 minutes, 5 clicks: SEAT’s new sales strategy for Norway

Seat
Written by Gareth Arnould

Loyalty doesn't mean the same thing to everyone

Gareth Dog
Written by Gareth Arnould

Are digital customers less engaged?

GA Blog
Written by Gareth Arnould

The right customer service, not just any customer service

The right customer service, not just any customer service

Today I tried to utilise the live chat section of an unnamed retailer to gather information on both the product on offer and the actual process through which I would purchase said product. I say tried, as in the end I gave up after 15 minutes of back and forth during which time only the most basic of my queries were answered and a number of irritating mistakes were made.
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Written by Gareth Arnould

Toyota’s recall – does every cloud have a silver lining?

Toyota Recall

Toyota has announced this week that they will be issuing recall notices to 7.43 million customers worldwide in order to fix faulty electric window switches that represent a potential hazard, a recall that at only 40 minutes of work per vehicle will still cost Toyota a significant amount in both time and parts. This recall comes at the worst possible moment for Toyota who are currently fighting to fix their damaged reputation on the heels of the 2009 recall of 12 million vehicles.
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Written by Gareth Arnould

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