Automotive Blog

What's the future for OEM-led digital new car sales channels?

Pascal Blog Jan 16

Multibrand Coming of Age?

130222 - Multibrand PSA

A refurbishment of my local Peugeot dealership is almost complete, which has now emerged from the scaffolding as a multibrand Peugeot and Citroen dealership, with a hybrid Corporate Identity and a multibrand fastfit operation included. It is perhaps a good indicator of what is to come, as the European industry at manufacturer and dealer level struggles with the dual challenges of a flat or falling new car market and structural decline in aftersales.
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Written by Steve Young

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