Webinar: Consumer Survey (2nd in series)

How do aftersales customers and new car buyers conduct online research?

In this, the second in our series of consumer webinars, we will continue to explore the latest results from ICDP’s 7th annual consumer survey.

Our first webinar (12th December - LINK to presentation) focused exclusively on exploring aftersales customers and their behaviours, examining what they want, and how repairers can build and maintain customer loyalty. This second webinar will take a step back and delve into how both aftersales customers and new car buyers conduct online research.

Online research has become an integral part of many customer’s purchase process, whether they are buying a car or a phone, or whether they are looking for services ranging from aftersales to landscaping. But whilst we know that customers do online research, exactly what they do, how they do it, and the value that it provides, is much murkier.

In this 60 minute webinar we will strive to provide deeper insight into this topic by utilising results from our latest customer survey. We will look at a range of elements that make up online research – what customers do, where they do it, and the value that they feel online research provides. Using this we will build up a complete picture of customer’s online research and explore how the industry can use this understanding to improve products, services, and processes.

This webinar will take place on Tuesday 20th February at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

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Hold date in calendar

How do aftersales customers and new car buyers conduct online research?

In this, the second in our series of consumer webinars, we will continue to explore the latest results from ICDP’s 7th annual consumer survey.

Our first webinar (12th December - LINK to presentation) focused exclusively on exploring aftersales customers and their behaviours, examining what they want, and how repairers can build and maintain customer loyalty. This second webinar will take a step back and delve into how both aftersales customers and new car buyers conduct online research.

Online research has become an integral part of many customer’s purchase process, whether they are buying a car or a phone, or whether they are looking for services ranging from aftersales to landscaping. But whilst we know that customers do online research, exactly what they do, how they do it, and the value that it provides, is much murkier.

In this 60 minute webinar we will strive to provide deeper insight into this topic by utilising results from our latest customer survey. We will look at a range of elements that make up online research – what customers do, where they do it, and the value that they feel online research provides. Using this we will build up a complete picture of customer’s online research and explore how the industry can use this understanding to improve products, services, and processes.

This webinar will take place on Tuesday 20th February at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

Share this:

Hold date in calendar

How do aftersales customers and new car buyers conduct online research?

In this, the second in our series of consumer webinars, we will continue to explore the latest results from ICDP’s 7th annual consumer survey.

Our first webinar (12th December - LINK to presentation) focused exclusively on exploring aftersales customers and their behaviours, examining what they want, and how repairers can build and maintain customer loyalty. This second webinar will take a step back and delve into how both aftersales customers and new car buyers conduct online research.

Online research has become an integral part of many customer’s purchase process, whether they are buying a car or a phone, or whether they are looking for services ranging from aftersales to landscaping. But whilst we know that customers do online research, exactly what they do, how they do it, and the value that it provides, is much murkier.

In this 60 minute webinar we will strive to provide deeper insight into this topic by utilising results from our latest customer survey. We will look at a range of elements that make up online research – what customers do, where they do it, and the value that they feel online research provides. Using this we will build up a complete picture of customer’s online research and explore how the industry can use this understanding to improve products, services, and processes.

This webinar will take place on Tuesday 20th February at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

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Hold date in calendar

Webinar - not required

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Hold date in calendar