Webinar Manufacturer Online Sales Channels

Webinar Manufacturer Online Sales Channels

This webinar is available to ICDP members only and there is no charge, therefore there is no need to book online, simply send janetrace@icdp.net an email and you will be sent a Webex invite.

A core part of our recent research has focused on future network needs, and how this will operate as an omni-channel environment. One element of that is the online new car sales channel – argued by some to be a threat to the existence of dealers, but which in practice does not seem to be highly valued by customers. Total sales volumes of regular models through OEM online sites to date are typically less than the annual sales volume of one dealer for the same brand. Our consumer research shows that whilst many consumers want to conduct part of their purchase journey online, very few want an end-to-end online experience. This leaves us with some questions – how do OEMs meet the customer demand for all of the buying journey to be available online, but give them the flexibility to pick and choose between online and offline? How can OEMs, dealers and any other required parties collaborate to make such a channel effective and viable? Our webinar will start at 11.00 a.m. CET (10.00 a.m. UK time) on 10th October, and we will attempt to address all these questions.

We will present examples of current and recent initiatives, and how the online channels operate alongside or in conjunction with existing channels. We will explore customer preferences and why online channels have been little used by customers to date to complete their purchases, and consider whether the primary objective of OEM online channels should be to sell cars or to engage with customers who are then passed onto traditional dealers. We will also provide some thoughts on how pricing and fulfilment challenges might be addressed in an online channel operating in an omni-channel environment.

There will be the opportunity for Q&A at the end of the presentation.

Share this:

Hold date in calendar

Webinar Manufacturer Online Sales Channels

This webinar is available to ICDP members only and there is no charge, therefore there is no need to book online, simply send janetrace@icdp.net an email and you will be sent a Webex invite.

A core part of our recent research has focused on future network needs, and how this will operate as an omni-channel environment. One element of that is the online new car sales channel – argued by some to be a threat to the existence of dealers, but which in practice does not seem to be highly valued by customers. Total sales volumes of regular models through OEM online sites to date are typically less than the annual sales volume of one dealer for the same brand. Our consumer research shows that whilst many consumers want to conduct part of their purchase journey online, very few want an end-to-end online experience. This leaves us with some questions – how do OEMs meet the customer demand for all of the buying journey to be available online, but give them the flexibility to pick and choose between online and offline? How can OEMs, dealers and any other required parties collaborate to make such a channel effective and viable? Our webinar will start at 11.00 a.m. CET (10.00 a.m. UK time) on 10th October, and we will attempt to address all these questions.

We will present examples of current and recent initiatives, and how the online channels operate alongside or in conjunction with existing channels. We will explore customer preferences and why online channels have been little used by customers to date to complete their purchases, and consider whether the primary objective of OEM online channels should be to sell cars or to engage with customers who are then passed onto traditional dealers. We will also provide some thoughts on how pricing and fulfilment challenges might be addressed in an online channel operating in an omni-channel environment.

There will be the opportunity for Q&A at the end of the presentation.

Share this:

Hold date in calendar

Webinar Manufacturer Online Sales Channels

This webinar is available to ICDP members only and there is no charge, therefore there is no need to book online, simply send janetrace@icdp.net an email and you will be sent a Webex invite.

A core part of our recent research has focused on future network needs, and how this will operate as an omni-channel environment. One element of that is the online new car sales channel – argued by some to be a threat to the existence of dealers, but which in practice does not seem to be highly valued by customers. Total sales volumes of regular models through OEM online sites to date are typically less than the annual sales volume of one dealer for the same brand. Our consumer research shows that whilst many consumers want to conduct part of their purchase journey online, very few want an end-to-end online experience. This leaves us with some questions – how do OEMs meet the customer demand for all of the buying journey to be available online, but give them the flexibility to pick and choose between online and offline? How can OEMs, dealers and any other required parties collaborate to make such a channel effective and viable? Our webinar will start at 11.00 a.m. CET (10.00 a.m. UK time) on 10th October, and we will attempt to address all these questions.

We will present examples of current and recent initiatives, and how the online channels operate alongside or in conjunction with existing channels. We will explore customer preferences and why online channels have been little used by customers to date to complete their purchases, and consider whether the primary objective of OEM online channels should be to sell cars or to engage with customers who are then passed onto traditional dealers. We will also provide some thoughts on how pricing and fulfilment challenges might be addressed in an online channel operating in an omni-channel environment.

There will be the opportunity for Q&A at the end of the presentation.

Share this:

Hold date in calendar

Not required

Not required

Share this:

Hold date in calendar