Webinar: Role of FWS in European Tyre Distribution

Webinar: Role of FWS in European Tyre Distribution

Franchised dealers have lost share in the tyre business as the result of strong pressure from the tyre chains and independents. However, each customer lost to a tyre chain potentially becomes a customer lost for routine servicing and repairs as well. OEMs are trying to encourage and support their dealer networks to improve their tyre offer through programmes that provide financial incentives and marketing and training support. In this webinar, we will provide an overview of the overall tyre market in the EU-5 markets, and how OEM tyre programmes are structured to incentivise and support dealers. We will highlight differences between the four Continental markets and the UK due to differences in tyre distribution channels and the structure of franchised dealer networks. Key points will include:

• Franchised dealer share of the tyre market
• OEM programmes – key elements and national differences
• Objectives of OEM programmes – OEM and dealer perspective
• Franchised dealer performance
• Opportunities for OEMs and dealers

This webinar will take place on 23rd May at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

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Webinar: Role of FWS in Europeman Tyre Distribution

Franchised dealers have lost share in the tyre business as the result of strong pressure from the tyre chains and independents. However, each customer lost to a tyre chain potentially becomes a customer lost for routine servicing and repairs as well. OEMs are trying to encourage and support their dealer networks to improve their tyre offer through programmes that provide financial incentives and marketing and training support. In this webinar, we will provide an overview of the overall tyre market in the EU-5 markets, and how OEM tyre programmes are structured to incentivise and support dealers. We will highlight differences between the four Continental markets and the UK due to differences in tyre distribution channels and the structure of franchised dealer networks. Key points will include:

• Franchised dealer share of the tyre market
• OEM programmes – key elements and national differences
• Objectives of OEM programmes – OEM and dealer perspective
• Franchised dealer performance
• Opportunities for OEMs and dealers

This webinar will take place on 23rd May at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

Share this:

Hold date in calendar

Webinar: Role of FWS in European Tyre Distribution

Franchised dealers have lost share in the tyre business as the result of strong pressure from the tyre chains and independents. However, each customer lost to a tyre chain potentially becomes a customer lost for routine servicing and repairs as well. OEMs are trying to encourage and support their dealer networks to improve their tyre offer through programmes that provide financial incentives and marketing and training support. In this webinar, we will provide an overview of the overall tyre market in the EU-5 markets, and how OEM tyre programmes are structured to incentivise and support dealers. We will highlight differences between the four Continental markets and the UK due to differences in tyre distribution channels and the structure of franchised dealer networks. Key points will include:

• Franchised dealer share of the tyre market
• OEM programmes – key elements and national differences
• Objectives of OEM programmes – OEM and dealer perspective
• Franchised dealer performance
• Opportunities for OEMs and dealers

This webinar will take place on 23rd May at 10am UK time, 11am CET, and is only available to ICDP members. There is no charge for attending this webinar. To book your place simply send Jane Trace an email (projectoffice@icdp.net) and she will forward an official WebEx invite to you.

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Webinar: Role of FWS in Europeman Tyre Distribution

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