Latest insights

ICDP produces a wide range of reports, briefings, and other outputs from our collaborative automotive research programmes and related activities around the world. Read below to get up to date on our latest insights.

EU Flag And Eye

The Dealer of Tomorrow will not just evolve naturally. Whilst we see a future for today's dealers, their businesses must change, and that change process should already be underway.  Read more »


Several OEMs are in the process of piloting and rolling out new subscription-based services, many of which are gaining considerable attention.  Read more »


The old test for light vehicles fuel consumption in Europe – the New European Driving Cycle (NEDC) – was implemented in the 1980s (so not really ‘new’ today!) ….. Read more »

Subscription Picture

Subscription has been hailed as a new segment for automotive retail customers, most obviously in the US where several OEMs are piloting new services... Read more »

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Blogs and videos

August 07, 2018

Will OEM new car subscription models gain acceptance in the short-term?

As you may recall from the press, a number of so-called “car subscription models” have recently been launched by different OEMs in different markets....

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June 27, 2018

Confusion rules?

At ICDP, we have recently completed a new round of consumer research, this time asking regular cross-sample of the population (so not just car buyers, but also those who ….

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June 22, 2018

10 minutes, 5 clicks: SEAT’s new sales strategy for Norway

On the 5th of April this year, SEAT launched a new ‘Digital Commerce’ site in Norway.

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June 20, 2018

The Total Cost of Ownership (TCO) of Battery Electric Vehicles (BEV) is still not totally competitive with traditional powertrains

In the frame of our ICDP research on the impact of BEV technology on aftersales, we focused on...

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