Automotive distribution and retailing research, insight, implementation
connected dashboard.jpg

Executive Briefings 2025

Executive Briefings - insights from ICDP

Executive Briefings

ICDP’s Executive Briefings - high-level summaries of our insights on the full range of programme topics - are available for all to read and download. If you make use of them in your own material, please remember to attribute ICDP as the source.

Executive Briefings going back to 2017 are also available to download from the website.

What is a Software Defined Vehicle and why does it matter?

 EB 01/25 Ben Waller

Software Defined Vehicle, or SDV, is being hailed as the future of new car design. But what actually is a Software Defined Vehicle, why does it matter, and what are the distribution implications?