March 2025 open webinar Gaining traction in a challenging environment
Selected insights from the European research programme
At a time of significant challenge and uncertainty for the whole automotive industry, the need for reliable, actionable, and cost-effective insight has never been greater. Through its collaborative research programme, consultancy, and data services, ICDP provides objective, fact-based analysis and insight to support automotive retail, distribution, and aftersales transformation, using our team of experienced industry specialists.
The webinar shared some of the highlights of our recent work. The topics included:
The interplay of online and offline resources within customer buying journeys
Agency – has its time come … and gone already?
How dealers should approach the wave of new entrant brands
The importance of the used car market to the EV transformation
How the traditional boundaries between the OEM-franchised and independent aftermarkets are breaking down
We also gave an overview of our plans for the 2025-2026 research programme year.
The presentation shown and a video recording are available below.