December 2021 ICDP webinar: Attitudes to car ownership and usage in a post-Covid, environmentally sensitive world

Customer behaviour is constantly evolving and, to keep up with these changing trends, every year we at ICDP do some form of consumer research, whether that is our dedicated consumer survey held bi-annually, or a lighter omnibus-style survey. This year we have conducted both a dedicated car buyer survey and held focus groups exploring how real customers feel about the car buying process and ownership more generally.

In this webinar on consumer behaviour we brought together findings from our recent consumer survey and focus groups to explore how customers want to own and use cars in the future. We explored whether alternatives to ownership are suitable for customers, and what the limitations they have are, how customer perception of TCO may be flawed, and the barriers this creates when selling mobility, and customer attitudes towards electrification.

The webinar included quantitative analysis from our dedicated car buyer survey, as well as qualitative assessments and quotes from our focus groups.

The presentation shown is available as a pdf download below plus the live recording.