July 2020 Omni-channel in practice: the Rockar story Webinar

The Covid lockdowns have shone a light on online sales channels, and whether customer behaviour will change permanently as a result of dealers being unable to open their doors over the last couple months in many markets.  Over five years ago, we highlighted the new retail concept pioneered by Rockar, and initially launched with a Hyundai shopping mall outlet near London.  Since then we have reported on progress occasionally, and taken a number of members for site visits to the Hyundai and later Jaguar Land Rover outlets.  Now seems a good time for a deeper dive, as the Rockar model has continued to evolve.  The system has been adopted by BMW for their South African network and by Mitsubishi in the UK.  The Rockar Jaguar Land Rover dealership has become a clear success, selling the highest retail volume and a richer mix than other dealers in the UK network, with a high percentage of pure online buyers, and sales volumes maintained at normal levels during the lockdown.  Rockar is also expanding into other dealerships with their retail system and adapting it for used cars.

We were therefore pleased that Simon Dixon, founder of Rockar, accepted our invitation to take part in this special webinar when he briefly outlined where Rockar now is and their future plans, before taking part in an interview with Steve Young.  He will focus on the importance of taking the customer perspective and using the data to drive decisions. 

The video of the event is available HERE.